Category Archives for "Blogging"

Tracking Traffic: Where Do They Come From, Where Do They Go?

Online Marketing , Traffic Tracking

Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.

What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.

There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.

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10 Authentic Ways Of Getting More Traffic

Online Marketing , Traffic Techniques

I was recently doing some research on additional ways to get traffic to a website landing page for an upcoming project. I feel like I stepped off into the rabbit hole. Yeah, there’s a LOT of information on the web about getting and driving traffic.

So, to help me see the process and organize my thinking, I created a MindMap as I came across information. It wound up being broken into 10 different ways of pulling in traffic. And while a couple of them aren’t directly about driving traffic (like testing and tracking), without these steps, you’re spitting into the wind.

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Are Your Images Going To Get You In Trouble?

Wordpress

Recently a client of mine received a letter informing him that one of the images we placed on the site, was copyrighted, and he needed to pay the penalty fee for it’s use without permission, and then purchase the rights to the image to keep the image on the site.

Wait, what?

During the course of the research into the issue, he discovered suing people for penalties has become a business model.

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Search Engine Optimization and Online Marketing : Working Together

SEO and Online Marketing: Working Together

Online Marketing , SEO

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about.

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