Category Archives for "Traffic Tracking"

Tracking Traffic: Where Do They Come From, Where Do They Go?

Online Marketing , Traffic Tracking

Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.

What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.

There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.

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SlimStat: Stats Tracking For Your Self-Hosted WordPress Blog

Traffic Tracking

Knowing what your target audience is reading is another of the steps in the journey to web success with your online small business blog.

There are a lot of tracking tools and plugins out there, but I wanted to introduce you to one I found which really provides some amazing insights into your traffic. You can drill into a month, week or day. You can review everything that’s happened on a single URL.

Your referring websites are listed and the search terms used to find you are displayed. I think you will be impressed with the detail this small footprint *script* yields.

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