Mashable

Posts tagged Blogging

Write Eye Catching Headlines In 32.4 Seconds

Write Eye Catching Headlines In 32.4 Seconds

As you navigate the world of Internet Marketing, one thing should be becoming very clear to you. In fact, if this one single fact isn’t in stark relief in your mind, you might be in the wrong business.

Copywriting Is The Million Dollar Skill

Seriously. You need to convey/convince/entice your readers/buyers/customers to take an action. Read an article, buy a product, download a book….whatever.

But before you can even start on that message, you have to convince them to read your content.  And we all know that starts with a headline.

Headspace2 Tutorial: Exploring SEO Through Plugins

Headspace2 Tutorial: Exploring SEO Through Plugins

A recent coaching session covered the SEO benefits of installing and using Headspace2 to increase your Online Marketing and Personal Branding. As members of that call will recognize, about 45 minutes was cut from this video. All the wasted time on technical difficulties is gone. Areas where the information was repeated (as in answering questions or covering the same concept on a different part of the call) were removed or spliced together to provide a single explanation.

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Defend Your Blog: Scan For Vulnerabilities

Defend Your Blog: Scan For Vulnerabilities

I hate to do it. Tempt the fates that is. After weeks of effort, lost time, missed billables, disappointed clients and frustrated days — I think I am free. Virus free that is.

And even as I am writing this post, I feel a tremor in my loins. A quick check of my site in my FTP program shows a cache directory I didn’t update! Run the file permissions recursed into subfolders and update the .htaccess file to protect the directory. Am I ready? Maybe.

Fix The Wordpress Blank Page Error

Fix The Wordpress Blank Page Error

So, has this happened to you? You install a new upgrade or plugin, and suddenly, various places within your dashboard no longer work? You happily click the Dashboard | Posts | Edit link to be greeted by a stark white and completely empty page.

I know. Me too.

And like you, I started Googling the answer, only to find there were dozens of “solutions” out there, and not one of them helped me. I will, for the sake of consolidating the answers into one convenient place, assemble those other solutions as well, but here is what worked for me.

Protecting Your Blogs FTP Area

Protecting Your Blogs FTP Area

Some %$@#$>%$@#$#^& found/hacked/stole your FTP account password. Now what? Well, change it of course, but that might not be enough.

(Can you feel my self restraint in not actually swearing?)

Here is a simple method you can use to prevent anyone other than you from uploading or downloading files.

Defend Against The Bot’s

Defend Your Blog With Sabre

(Part of an ongoing series on protecting your most valuable asset in your online marketing arsenal, your Wordpress blog)

Sabre: Simple Anti Bot Registration Engine

Sabre is an acronym for Simple Anti Bot Registration Engine. It’s a set of counter measures against spam registration on your blog.

Your visitors are granted permission to register freely on your blog and now you are plagued by fake users automatically created by spammers?

A Custom 404 Page : An Opportunity To Impress* Your Visitors

(* By impress, I mean engage, wow and help your visitors)

404 Error page When something goes wrong on your site, your visitors will land on a 404 page, or to their way of thinking, the Twilight Zone.

Most standard Wordpress blogs come handily equipped with a 404 Page. The problem is it is absolutely worthless for helping your visitor get back on track.

There could be a variety of reasons they landed there:

3 Ways To A Faster Page Load

Its true. Fancy blogs look good, but they take time to load on your visitors browser, and that can cost you. If it takes too long to load, that little voice in their head says “All the pages will take this long, do I really want to click the next link?

At that point, you have lost them…many for good.

Although I have no hard numbers to back up this statement, I figure you have about 8 seconds. If they aren’t seeing real content delivered in 8 seconds, they are

SEO: The Side Benefit Of Good Content

I was talking with a blogging student a couple of days ago, and explaining the importance of publishing good content, that goes beyond the obvious and thought I would share those thoughts with you.

Ultimate Wordpress Plugin Blueprint

Okay, this is a tease. Sorry about that.
I am working on a new eBook, which is why I haven’t been blogging as much recently. Well, that and the other 10 blogs I manage. Sheesh. I gotta simplify.
But I digress.
I do private coaching with people just starting out with the whole *blogging * thing, and some More >

Recovering From “Blog Withdrawal”

Whew… this weekend was rough.
My hosting company decided to move their data center from Kentucky to Ohio (don’t ask me why) and started giving me warning a few weeks ago. I thought I had prepared myself for the move. I was wrong.
I have at least 5 different blogs on various topics and was “psyching” myself More >

How To Make Your Readers Think You Are Psychic!

I recently installed a plugin I found called Psychic Search and was going to explain exactly how I use it to make readers think I am psychic, when I stumbled across another blogger who had already explained it.

So I will just point you to the her post.

Curious About Web 2.0?

Ask the average web surfer … “What is web 2.0?”, and most will respond “video”.
They would be only half right.
Web 2.0 is about community. It’s about empowering the visitor to experience the site, and participate in the “conversation”. It’s about letting visitors communicate with each other as well. It’s drag and drop technology allowing More >