Category Archives for "Blogging"

Feb 23

Tracking Traffic: Where Do They Come From, Where Do They Go?

By Cenay Nailor | Online Marketing , Traffic Tracking

Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.

What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.

There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.

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May 25

10 Authentic Ways Of Getting More Traffic

By Cenay Nailor | Online Marketing , Traffic Techniques

I was recently doing some research on additional ways to get traffic to a website landing page for an upcoming project. I feel like I stepped off into the rabbit hole. Yeah, there’s a LOT of information on the web about getting and driving traffic.

So, to help me see the process and organize my thinking, I created a MindMap as I came across information. It wound up being broken into 10 different ways of pulling in traffic. And while a couple of them aren’t directly about driving traffic (like testing and tracking), without these steps, you’re spitting into the wind.

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Mar 03

Are Your Images Going To Get You In Trouble?

By Cenay Nailor | Wordpress

Recently a client of mine received a letter informing him that one of the images we placed on the site, was copyrighted, and he needed to pay the penalty fee for it’s use without permission, and then purchase the rights to the image to keep the image on the site.

Wait, what?

During the course of the research into the issue, he discovered suing people for penalties has become a business model.

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Search Engine Optimization and Online Marketing : Working Together
Mar 24

SEO and Online Marketing: Working Together

By Cenay Nailor | Online Marketing , SEO

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about.

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Nov 22

Can Your Site Survive A Digg?

By Cenay Nailor | Wordpress

Most bloggers blog away, and slowly — over time — build up their readership. They are rocking along on a hosting company pretty much like everyone else’s and not giving much thought to bandwidth or page views.

Oh sure, we all want more, I mean who doesn’t want more page views? But what happens to your site if suddenly, with no warning — 30 thousand people show up? It can happen if you land on the front page of Digg.

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Jul 26

Teaser Video: SEO Powersuite

By Cenay Nailor | Online Marketing , SEO

I just purchased an amazing tool to help me focus my SEO efforts, build inbound links, audit my results and check my rankings. What can I say, it was time to take my SEO and link portfolio to the next level and some of this wasn’t being handled by Market Samurai or SEO Elite, both tools I purchased for this purpose.

And because I am more than a little willing to gloat (’cause YOU don’t have this tool and I do), allow me to show you what you are missing.

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Jun 20

MyCuisine Theme Installation From Elegant Themes

By Cenay Nailor | Wordpress

Elegant Themes makes some of the most professional, beautiful and easy to use themes out there. One of their newest themes is MyCuisine, which has features just for food blogs

A client who has a Cake Decorating site wanted a new look and feel, so we choose the MyCuisine theme. This video shows you the old site, downloading the new theme, exactly what you have to do to install a theme from Elegant Themes, and how to tweak it to get it just right.

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May 10

Headspace2: The End Of An Era in SEO

By Cenay Nailor | FAQ , Plugins , SEO , Wordpress

Headspace2 is no longer supported. I can’t tell you how sad I am. Frustrated. Confused. Maybe a little bitter.

Headspace2 was an SEO plugin I found some time ago. As anyone who follows me knows, it’s a plugin I have proclaimed long and loud. I install it on all my client blogs. I teach how to set it up. I encouraged it’s use far and wide. And now it’s gasping it’s last.

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Nov 22

Panda Update Aimed At User Convenience And Content Quality

By Cenay Nailor | SEO

Success of online business depends to a large extent on search engine ranking and this is why business owners resort to SEO service providers. In last few years, SEO services have become a mandatory part of web design and development for those business looking to get found.

However, a number of websites resorted to cunning use of SEO methods to woo web users to their sites…

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May 07

SEO Using Backlinks

By Cenay Nailor | SEO

I recently wrote an article on another blog that I want to point you to. There are three of us (Deontee Gordon, Dali Burgado and myself) that contribute to the Secrets To Web Success, so you get a full range of specialties.

The article I am suggesting you read if you are trying to build your organic rankings is called…

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Apr 26

Install and Setup Catalyst WordPress Theme

By Cenay Nailor | Wordpress

A recent coaching session explored a theme my student purchased called Catalyst. His goal is to create a default blog using the Catalyst Wordpress Theme and then clone it to multiple sites. We choose Catalyst because he can change the look of the blog in seconds, without needing to know how to code PHP, HTML or CSS.

This video walked him through installing the theme (after purchase), and covers a few of the cooler functions available to him. It’s a short video, but I think one that will show off the features of the Catalyst Theme pretty well.

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Feb 17

WordPress Plugins: Fever In The Bunk House Now

By Cenay Nailor | Other Authors , Wordpress

Choosing the right WordPress plugins to help manage a marketing platform is like rolling dice – you have to roll the dice to see what happens. Adding plugins is an easy enough task, but it’s always encouraging to find a resource that gives a full review and even video demonstrations of what to expect from the performance of every helpful little add-on to your WordPress platform.

You’re visiting one of those sites.

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