Blogging
Retrofitting Your Theme For The New Custom Menu Feature
The new Worpdress 3.0 feature that adds custom menu’s is a great add-on to an already amazing piece of software. Previously, if you wanted specific items to appear in a specific order, you had to add plugins, edit theme files, update exclude lists and basically jump through a bunch of hoops.
No more. Say hello to More >
Trackback, Pingback and Getting Found
From the Skype Blog Room Questions
I am one of the resident experts featured in Julie’s Blog Support Room – Q&A Weds 6pm EDT. This Skype chat room allows visitors who have questions about blogging, to ask them online and get an answer specific to their situation. It’s been a pretty good system so far.
Since I More >
Guest Posting Builds Your Blog’s Traffic
If you hang around this blog at all, you know I preach quite a bit about link building, blog commenting and other sufficiently geeky subjects all related to getting your content found.
Today, I want to introduce you to yet another link building strategy with multiple benefits, this one for both of us.
Guest Posts More >
The How and Why of Bounce Rates
If you have been blogging for more than a month, someone has mentioned bounce rates. And if not, well, then let me be the first to introduce you to the concept.
I guess a quick definition is in order, so rather than reinvent the wheel, allow me to restate what Wiki says:
Bounce rate (sometimes confused More >
Benefits of Search Engine Optimization
Sometimes a search engine optimization company will miss that obvious question posed by prospective clients and presuppose that the benefits of search engine optimization are apparent to all people. While cashing out a couple thousand on a search engine optimization operation is commonsensical to some, others may find it difficult to shell out cash unless they understand the true benefits of search engine optimization that is transmitted on to their business.
10 Things You Should Do With Your Blog
Occasionally, you come across a concept so profound that just reading it is enough to shift your universe. Today, I read one. In fact, once I read it, I had an epiphany and just had to share it. It’s not mine… it’s not even close to anything I have written to date (but wish I More >
Upgrade From Wordpress.com To Self Hosted Wordpress.org
Many first time bloggers start out on Wordpress.com, only to discover they are limited in options, plugins, advertising and flexibility. When that happens, it’s time to step up your game and go with a mature blogging platform. I highly recommend Wordpress.org – the self-hosted option of the popular blogging software.
With the self hosted option, you More >
Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments – Part 2
(In part 1, we covered the prep work required to create a post that both the search engines and your readers will love. If you haven’t read that one, start with Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments – Part 1)
The next step in creating posts that attract the search engines is making sure you do two simple things. First, you KNOW your primary keyword. And second, that you use it in each of the 9 places Google and other search engines will be looking for it.
Repetition is the mother of knowledge.
Headspace2 Works To Get You On Page 1 of Google
You hear me ranting and raving about Headspace2 – an SEO plugin that helps Google find you. I have told you stories about how I have gotten posts on the first page of Google in under an hour. And still you don’t believe.
Today, I offer video proof.
I posted to one of my blogs and within More >
Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments
I know, it sounds like a tall order, doesn’t it? But you can do it with a little forethought, some planning and an eye on the SEO ball. Here is a checklist I use for my posts. Understand though, sometimes I get two out of three, sometimes only 1. A really good post will have all three, so that’s your goal.
Post Preparation Checklist
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Gather Your Intel.
In this step, I gather up the research I am performing, material I want to quote, related sites, links or resources I want to include. I gather all that into once place. I use notepad or Dreamweaver for this, since a post’s resources will grow as I build it. Remember that to benefit a reader, it needs to offer them exactly what they are looking for.
SenSEO: A Checklist For SEO
As anyone who knows me can attest, I am a rabid Firefox fan.
I found one more reason to crow about the virtues of Firefox. It’s an addon for Firefox that allows you to check your site and give you a grade based on selected criteria.
It shows you what your competition is doing right, and what they are doing wrong. You can use Sen SEO as a checklist on your own blog. Go through this process after each new post, and you can stay in Google’s good SEO graces.
This video will discuss what Sen SEO shows you
Blog Success — The Jack Humphrey Way
Some of my students have asked me who my mentor was…where did I learn what I know about Online Marketing. I tell them I am too much of a control freak to follow in someone’s footsteps.
Truth is, I watch what others do and then strike out on my own to test theories, try to More >
Tracking Traffic: Where Do They Come From, Where Do They Go?
Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.
What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.
There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.
