Professional bloggers know the value of a good keyword ranking for the exact keyword their target market is searching for, but it just got much more important to be ranked highly for your search terms.
Google has released Google Instant, a search tool reminiscent of the Quicken style searching introduced when computers were still in their adolescence. As you type, results begin appearing. Type a bit more, the results change to show the “new information”.
Since there is no need to scroll to see additional results, searchers are focusing more on the results that appear at the top of the results page.
So, your keyword rankings are no longer something you can focus on after you got the content just right. You need to focus on your content before you write it, during the process and then you should fine tune anything left undone.
Watch this video from Google about their exciting new Instant Search and then spend a little time getting your ducks in a row. You don’t want to be left behind on this… otherwise, your competition will be the only one your targeted audience will be reading.
Here are a few of the core features in Google Instant:
- Dynamic Results – Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
- Predictions – One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
- Scroll to search – Scroll through predictions and see results instantly for each as you arrow down.
Though not on everyone’s browser or in every country during the initial release, Google Instant will become the core search experience on Google.com for Chrome, Firefox, Safari and IE 8. They’ll also be offering Google Instant to their users in France, Germany, Italy, Russia, Spain and the U.K. who are signed in and have Instant-capable browsers. Over the coming weeks and months, they’ll work to roll out Google Instant to all geographies and platforms.
It’s time to get busy with keyword ranking.