Whether you’re a marketer at a large Fortune 500 company or a small business, search engine optimization (SEO) can be one of the most cost-effective tools for reaching a broader audience and increasing online sales. A solid and persistent search engine optimization program can increase search visibility for many types of content affecting the bottom line: sales, customer service, recruiting, public and investor relations.
These are challenging economic times calling for prudent marketing decisions. Search industry, business and analyst publications agree: search marketing is recission proof, or at least recession resistant . To make sure your SEO program investment yields effective and efficient marketing results, keep the following tips in mind:
With a solid search engine optimization plan, the right resources, measurements of success, promotion, and innovation, companies large and small can not only weather the current economic challenges, but achieve new growth and revenue goals.
Source: Online Marketing