It doesn’t matter if you are an online retailer, an affiliate marketer or just an avid blogger sharing photo’s of your hobbies, the ability to zoom into an image is a cool feature that will capture the interest of your audience and keep them on page longer. And a longer visit duration is better, right?
I am sure your imagination can take the lead here, but I thought a quick sample would serve to really highlight my point. Here is a small image of my granddaughter Raven. If you hover your mouse over her photo, a larger *zoomed* image should appear so you can really see some of the detail.
Now, try to imagine something like an image of a motorcycle you are selling or a photo of a laptop with extra and lots of little pieces. A book image or a Halloween costume. I think you get the idea.
There are several tools that will add this function to your website or blog. The one I chose is MagicZoom, which is a commercial grade tool but comes with lots of features and options. I examined others (mostly free) which I listed below. One of them should suit your needs, no matter how complicated you want to get.
TJPzoom is more or less similar to other image zoom solutions but it offers a few different options. For example when hovering over an image, you can drag up and down to increase or decrease the zoom ratio. Similarly dragging left or right will increase or decrease the zoom window size. If you specify a high resolution image, TJPZoom will use it when someone zooms on your image showing the little details of your image. The script is compatible with all major browsers including Internet Explorer 6, and setting it up takes roughly less than a 5 minutes. I personally didn’t care for the default settings which required a larger image on page and would embed the magnification within it. Just not my cup of tea, but might be exactly what you are looking for.