(* By impress, I mean engage, wow and help your visitors)
When something goes wrong on your site, your visitors will land on a 404 page, or to their way of thinking, the Twilight Zone.
Most standard Wordpress blogs come handily equipped with a 404 Page. The problem is it is absolutely worthless for helping your visitor get back on track.
There could be a variety of reasons they landed there:
Read The RestIts true. Fancy blogs look good, but they take time to load on your visitors browser, and that can cost you. If it takes too long to load, that little voice in their head says “All the pages will take this long, do I really want to click the next link?”
At that point, you have lost them…many for good.
Although I have no hard numbers to back up this statement, I figure you have about 8 seconds. If they aren’t seeing real content delivered in 8 seconds, they are
Read The RestBoy, I really hate it when this happens. Some *guru* will state something like “Install All In One SEO and you will be instantly found by Google”. What a load of horse-manure.
Let me correct this terrible misconception, before it destroys some small business blogger’s dream.
First and foremost, All In One SEO (AIE SEO) is a great plugin. I don’t want this post to sound like I am dissing the plugin itself. Only the guru’s accidental (?) misconception. Installing it is Step 1.
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If you are doing any type of marketing from your blog, I have a cool little trick that will help you *engage* your readers that isn’t quite as obvious as a 250 x 250 *ad* placed in front of them. They don’t see those unless they are specifically looking for a solution.
It’s called a Page Peel effect, and it allows you to place an ad *under* your page. If the reader clicks the little link in the upper right hand corner, it opens the whole ad in a unique and *fun* peel away effect.
This video will show you where to get the code, how to…
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You have started your Search Engine Optimization education and have learned that inbound links count as *votes* for your site when Google ranks you website. Come on, everyone knows this right?
So, how do you get those coveted inbound links?
You can surf for blogs in your niche that have a page rank, and contact them. You can then beg, borrow or wheedle a link from them. Good luck with that if you haven’t already established a relationship with them.
You can comment on their blog, on the posts that are most similar to the content you are posting. A good idea, but somewhat time consuming since it’s important when you comment, to add value to the conversation.
Or, you can use a built in …
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Well, I have to tell you that choosing the 5 blogs for an SEO Makeover was tough. I wanted to help them all. In the end though, I went with almost purely scientific factors in deciding The Five . I wanted as wide a variety as possible, so no two blogs are in the same niche.
And to those that asked, but were not accepted as one of the blogs in the case study… my apologies. I hope you will follow the published results of the case study so you can increase your traffic yourself. I believe there will be quite a few pointers and more than a little direct SEO advice.
For the next 4 days, I am opening up my case study to worthy Wordpress bloggers in a variety of niches.
If you want to be a part of the case study, and get your blog optimized by me, for free, then submit your details and let’s talk. I am only taking on 5 new blogs. Not everyone that wants to join in, can; there just isn’t enough time to effectively handle more than 5 right now.
So, pop in and leave me a comment about why I should consider you…
Read The RestOkay, this is a tease. Sorry about that. I am working on a new eBook, which is why I haven’t been blogging as much recently. Well, that and the other 10 blogs I manage. Sheesh. I gotta simplify. But I digress. I do private coaching with people just starting out with the whole *blogging * […]
Read The RestA few days ago, I was working on one of my blogs, and I happen to notice that the .htaccess file was larger than I remembered. I am talking about file size here . Yeah, I know. It’s not the kind of thing most people notice, but I kinda have a thing for numbers. And […]
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When you are managing your own websites, blogs and such, you will often need to send files *up* to the Internet. And since Windows hasn’t reached the point where you can just *open* the files on the Internet and copy them to your computer, you need a special piece of software. An FTP Client.
There are a lot of FTP clients out there.
One stands out for ease of use, features and
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