about 7 months ago - 4 comments
As you navigate the world of Internet Marketing, one thing should be becoming very clear to you. In fact, if this one single fact isn’t in stark relief in your mind, you might be in the wrong business.
Copywriting Is The Million Dollar Skill
Seriously. You need to convey/convince/entice your readers/buyers/customers to take an action. Read an article, buy a product, download a book….whatever.
But before you can even start on that message, you have to convince them to read your content. And we all know that starts with a headline.
about 7 months ago - 25 comments
A recent coaching session covered the SEO benefits of installing and using Headspace2 to increase your Online Marketing and Personal Branding. As members of that call will recognize, about 45 minutes was cut from this video. All the wasted time on technical difficulties is gone. Areas where the information was repeated (as in answering questions or covering the same concept on a different part of the call) were removed or spliced together to provide a single explanation.
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about 8 months ago - 7 comments
I hate to do it. Tempt the fates that is. After weeks of effort, lost time, missed billables, disappointed clients and frustrated days — I think I am free. Virus free that is.
And even as I am writing this post, I feel a tremor in my loins. A quick check of my site in my FTP program shows a cache directory I didn’t update! Run the file permissions recursed into subfolders and update the .htaccess file to protect the directory. Am I ready? Maybe.
about 8 months ago - 7 comments
So, has this happened to you? You install a new upgrade or plugin, and suddenly, various places within your dashboard no longer work? You happily click the Dashboard | Posts | Edit link to be greeted by a stark white and completely empty page.
I know. Me too.
And like you, I started Googling the answer, only to find there were dozens of “solutions” out there, and not one of them helped me. I will, for the sake of consolidating the answers into one convenient place, assemble those other solutions as well, but here is what worked for me.
about 9 months ago - 1 comment
Some %$@#$>%$@#$#^& found/hacked/stole your FTP account password. Now what? Well, change it of course, but that might not be enough.
(Can you feel my self restraint in not actually swearing?)
Here is a simple method you can use to prevent anyone other than you from uploading or downloading files.
about 9 months ago - 6 comments
(Part of an ongoing series on protecting your most valuable asset in your online marketing arsenal, your Wordpress blog)
Sabre: Simple Anti Bot Registration Engine
Sabre is an acronym for Simple Anti Bot Registration Engine. It’s a set of counter measures against spam registration on your blog.
Your visitors are granted permission to register freely on your blog and now you are plagued by fake users automatically created by spammers?
about 9 months ago - 37 comments
I have been promising a list of my personal *must have* plugins that I install on any new blog. Today, that promise is kept.
These are the plugins I install on every blog I create, regardless of niche or specialty. There are a few that I add to certain types of blogs that will won’t be discussed, but you can get more information on these in my book, the Ultimate Guide To Wordpress Plugins.
They are listed alphabetically, not in the order of installation.
Each of these plugins play nice with all the plugins listed here. No animals were harmed during the making of this list.
about 10 months ago - 7 comments
Yep, you heard me right. Spammers, hackers, trogans and viruses… it’s a jungle out there. And your blog is a sitting duck.
I have a series of suggestions I will be making over the upcoming days to help you defend this valuable asset in your online marketing arsenal, so stayed tuned. And if you haven’t grabbed the RSS feed yet, this might be a good time…
about 11 months ago - 12 comments
Knowing what your target audience is reading is another of the steps in the journey to web success with your online small business blog.
There are a lot of tracking tools and plugins out there, but I wanted to introduce you to one I found which really provides some amazing insights into your traffic. You can drill into a month, week or day. You can review everything that’s happened on a single URL.
Your referring websites are listed and the search terms used to find you are displayed. I think you will be impressed with the detail this small footprint *script* yields.
about 12 months ago - 15 comments
Over time, your blog evolves (hopefully). This means category names change, posts are updated, files move or subdirectories are deleted. What happens when someone clicks a link to a post or file that is no longer there?
They get a 404 Error.
Even with a Custom 404 Error Page, you didn’t deliver the content they thought they were getting. So they might leave.