Marketing To The Four Personality Types
There are four primary personality types that you will be marketing to. In 1921, Dr Carl Jung wrote the most detailed book ever on this subject. He called the four personality types Feeler, Sensor, Thinker and Intuitive. Later, Florence Littauer named them Phlegmatic, Sanguine, Melancholy and Choleric. That’s rather dry, so I prefer to use colors to help me remember them.
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