A Custom 404 Page : An Opportunity To Impress* Your Visitors
(* By impress, I mean engage, wow and help your visitors)
When something goes wrong on your site, your visitors will land on a 404 page, or to their way of thinking, the Twilight Zone.
Most standard Wordpress blogs come handily equipped with a 404 Page. The problem is it is absolutely worthless for helping your visitor get back on track.
There could be a variety of reasons they landed there:
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