Tag Archives for " Online Marketing "

Tracking Traffic: Where Do They Come From, Where Do They Go?

Online Marketing , Traffic Tracking

Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.

What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.

There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.

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seo-and-online-marketing

SEO and Online Marketing: Working Together

Online Marketing , SEO

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about.

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SEO Love With Internal Linking

SEO

This short video will show you click by click and step by step exactly how to build up your internal linking structure and vote on your blog yourself.

Just to recap the basics of SEO and inbound links though, you should understand that Google counts each inbound link to your post or page as a sort of *vote*. A pledge of support or an agreement from your peers (niche partners) that your content is relevant to the topic at hand.

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Twitter Do’s And Don’ts

Twitter Marketing

With the recent publicity Twitter has been getting on national television, there has been a huge rush to *Get On Twitter*. And while I agree you should be on Twitter if you are branding yourself, there are some Do’s and Don’ts you should know about.

Trust me on this one. You don’t want to find out 500 followers into building your *brand* you were doing it wrong!

First, the Don’t Do It Under Any Circumstances warning

Don’t be the TMI guy or gal. Most of your followers don’t want to know…

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The Two Major Factors of SEO You Must Master To Get Found

SEO

SEO, or Search Engine Optimization, has two major factors which govern your success, or ultimately, your failure. Want your site to succeed? You need to master both.

SEO On Page Factors

The first major factor is really the simplest to master. But first, you need to know what those creepy little *spiders* look for when they come and *crawl* your site. Oh wait.. I didn’t tell you about the spiders?

Spiders (bots, robots, crawlers) are small programs that …

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