SEO Is A Process
As a part of the ongoing effort to educate Network and Affiliate Marketers in the value of Internet Marketing
It’s a digital world.
In 2009, the population at large is connected via cell phone, iPod, PDA’s and personal computers. At any given moment, a digital device is close at hand to most of us. The Internet is home to more than a billion surfers daily. It has infiltrated our world to such an extent, that the act of looking something up has turned the name of one of the number 1 sites on the Internet, into a *verb*.
People say “I’ll just Google it“, and everyone knows what they mean. More importantly, everyone knows how to Google something. Well, okay… not your 2 year old niece or your 108 year old grandmothers, but pretty much everyone else.
We have discovered the joys of *being connected*, the bliss of reaching out and getting instant connection. And if you aren’t speaking to your market-place on the Internet, you are missing literally hundred’s of thousands of potential clients.
And this relates to SEO, how?
SEO, or Search Engine Optimization, is the science or ability to get your *link* (blog, website, articles, products, etc) in front of those that are looking for you.
When a surfer (your potential client, remember?) types something in Google, the results that they see are called search engine result pages (SERPs). And this is where you want to be listed, right?
SEO is also a process.
You won’t be SEO optimized in the first 20 minutes of starting your SEO efforts. You won’t be completely optimized in the first 20 weeks, either. But each new thing you do to refine or *tweak* your site, brings you more visitors. Period.
This column, held each Saturday, will be focusing on exactly how to optimize your site. If you follow along, and do the steps we discuss, before you know it, that trickle of visitors will become a stream. That stream will become a brook. That brook will become a river. A river of fresh and return visitors flowing to your site, all eager to see what else you offer.
So, plan to check back often. In fact, go ahead and subscribe to the feed for this blog now, while you are thinking about it.
Don’t know what a feed is? We’ll cover that too. Have a question you want to see covered, feel free to leave me a comment and I will get to that as soon as I can.
About The Author
Cenay Nailor is an Online Marketing and Blogging coach with mad technical skills she loves sharing with Videos. Visit her video tutorial blog and get some technical help. You should also snag the weekly injection of Tech-Based Marketing Newsletter, and have it sent right to your inbox. (Upper right corner)
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blog post webpage.Teaser Video: SEO Powersuite
about 1 month ago - 13 comments
I just purchased an amazing tool to help me focus my SEO efforts, build inbound links, audit my results and check my rankings. What can I say, it was time to take my SEO and link portfolio to the next level and some of this wasn’t being handled by Market Samurai or SEO Elite, both tools I purchased for this purpose.
And because I am more than a little willing to gloat (’cause YOU don’t have this tool and I do), allow me to show you what you are missing.
Headspace2 and SEO for Video Posts
about 1 month ago - 5 comments
Frequently Asked Question
Today’s entry from the mail bag comes from Marquis, regarding a recent video tutorial I did on Headspace2. Marquis writes:
Hello Cenay,
I recently viewed your Headspace2 tutorial video. This video was by far the most helpful tutorial I’ve come across. However, I am a novice when it comes to websites and SEO More >
Google Is Lying To You
about 2 months ago - 14 comments
If you are using Google’s keyword suggestion tool, or any tool that relies on Google’s research, then you aren’t getting the truth, and I can prove it.
I know they are strong words, but hear me out. In fact, listen quick, and listen close because you can only do something about this from June 21st More >
Benefits of Search Engine Optimization
about 3 months ago - 9 comments
Sometimes a search engine optimization company will miss that obvious question posed by prospective clients and presuppose that the benefits of search engine optimization are apparent to all people. While cashing out a couple thousand on a search engine optimization operation is commonsensical to some, others may find it difficult to shell out cash unless they understand the true benefits of search engine optimization that is transmitted on to their business.
Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments – Part 2
about 5 months ago - 11 comments
(In part 1, we covered the prep work required to create a post that both the search engines and your readers will love. If you haven’t read that one, start with Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments – Part 1)
The next step in creating posts that attract the search engines is making sure you do two simple things. First, you KNOW your primary keyword. And second, that you use it in each of the 9 places Google and other search engines will be looking for it.
Repetition is the mother of knowledge.
Headspace2 Works To Get You On Page 1 of Google
about 5 months ago - 8 comments
You hear me ranting and raving about Headspace2 – an SEO plugin that helps Google find you. I have told you stories about how I have gotten posts on the first page of Google in under an hour. And still you don’t believe.
Today, I offer video proof.
I posted to one of my blogs and within More >
Create Posts That Engage Your Readers, Attract The Search Engines and Invite Comments
about 6 months ago - 4 comments
I know, it sounds like a tall order, doesn’t it? But you can do it with a little forethought, some planning and an eye on the SEO ball. Here is a checklist I use for my posts. Understand though, sometimes I get two out of three, sometimes only 1. A really good post will have all three, so that’s your goal.
Post Preparation Checklist
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Gather Your Intel.
In this step, I gather up the research I am performing, material I want to quote, related sites, links or resources I want to include. I gather all that into once place. I use notepad or Dreamweaver for this, since a post’s resources will grow as I build it. Remember that to benefit a reader, it needs to offer them exactly what they are looking for.
SenSEO: A Checklist For SEO
about 6 months ago - 3 comments
As anyone who knows me can attest, I am a rabid Firefox fan.
I found one more reason to crow about the virtues of Firefox. It’s an addon for Firefox that allows you to check your site and give you a grade based on selected criteria.
It shows you what your competition is doing right, and what they are doing wrong. You can use Sen SEO as a checklist on your own blog. Go through this process after each new post, and you can stay in Google’s good SEO graces.
This video will discuss what Sen SEO shows you
Headspace2 Tutorial: Exploring SEO Through Plugins
about 7 months ago - 25 comments
A recent coaching session covered the SEO benefits of installing and using Headspace2 to increase your Online Marketing and Personal Branding. As members of that call will recognize, about 45 minutes was cut from this video. All the wasted time on technical difficulties is gone. Areas where the information was repeated (as in answering questions or covering the same concept on a different part of the call) were removed or spliced together to provide a single explanation.
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Bing To Pay News Sites To De-Index From Google
about 9 months ago - 4 comments
The fierce battle between Microsoft’s Bing & Google is getting fiercer. Ever since the launch of Bing in June 2009, Microsoft has been trying to capture the online search engine market share. Though Bing has come out as the fastest growing search engine in recent months, it still falls way behind Google. From online advertisements to cash back rewards campaigns, Microsoft has spent millions already to attract online surfers to use Bing. But now they have come up with a new strategy to garner more search volume.
about 1 year ago
You’ve got another home run here. I can’t tell you how much I needed to be reminded “Why” I’m doing the steps you are suggesting. It does take a while for the process to begin working and paying off. Many of us just simply want it NOW! lol Great job…I’ll tuning in for the next installment.
Paulette
http://www.paulettechristian.com