How To Improve Search Engine Rankings

By ShareAPost | SEO

Oct 09
by Jennifer Ledbetter

Search engine rankings are a large factor to the success of your web site. If you desire free organic search traffic from the search engines you will have to learn how to improve your search engine rankings. The main search engine you should be focused on improving your rankings in is Google.

Why Google? Fact is, Google currently holds a 77% market share of the search engine business. Google handles 300 MILLION search queries every DAY. With over 8 billion pages in the Google index (with thousands being added daily), you need to have your ducks in a row and learn how to improve your search engine ranking or else you will get lost in the Google index. Without better search engine rankings, your web site will remain a virtual ghost town.

There are so many unbelievable myths out there pertaining to theories of how to better your rank in the search engines. We all already know that Google likes the following factors of a web site – and ranks a site with these factors in mind:

  • Keywords in url
  • Keywords in content (and near each other)
  • Link Popularity (links pointing TO your site)
  • Keywords used to link to your site
  • The theme of the site or page

Strangely, Google doesn’t seem to mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help… and certainly can’t hurt.

Improve Search Engine Rankings – The Myths

Yes, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact – and what is NOT.

These are some of the search engine ranking myths that you need to get out of your head:

Myth #1: Google Knows All and Sees All

Myth #2: Google Does Not Rank Duplicate Content

Myth #3: You Must Get Links From Related Subject Sites to Rank

Myth #4: Your Site Must Focus On One Topic To Rank Well

Myth #5: High Page Rank Means Good Rankings

Myth #6: To Maintain Good Rankings, You Must Add New Content

MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!

Improving your search engine rankings is not hard

Thankfully, improving your ranking in Google is not difficult – if you know what you’re doing. Think about Google, and what their goal of their search engine is. Google’s goal is to provide their users with the fastest, most relevant search results possible. In fact, they are the only website that I can think of that has the goal of getting visitors OFF their site as quickly as possible!

If you learn effective ranking methods – take time to learn what Google wants – and de-program yourself of all the inaccuracies regarding better search engine rankings, you will do fine. Improved search engine ranking will be easy for you to obtain.

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