about 7 months ago - 25 comments
A recent coaching session covered the SEO benefits of installing and using Headspace2 to increase your Online Marketing and Personal Branding. As members of that call will recognize, about 45 minutes was cut from this video. All the wasted time on technical difficulties is gone. Areas where the information was repeated (as in answering questions or covering the same concept on a different part of the call) were removed or spliced together to provide a single explanation.
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about 8 months ago - 7 comments
I hate to do it. Tempt the fates that is. After weeks of effort, lost time, missed billables, disappointed clients and frustrated days — I think I am free. Virus free that is.
And even as I am writing this post, I feel a tremor in my loins. A quick check of my site in my FTP program shows a cache directory I didn’t update! Run the file permissions recursed into subfolders and update the .htaccess file to protect the directory. Am I ready? Maybe.
about 9 months ago - 6 comments
(Part of an ongoing series on protecting your most valuable asset in your online marketing arsenal, your Wordpress blog)
Sabre: Simple Anti Bot Registration Engine
Sabre is an acronym for Simple Anti Bot Registration Engine. It’s a set of counter measures against spam registration on your blog.
Your visitors are granted permission to register freely on your blog and now you are plagued by fake users automatically created by spammers?
about 9 months ago - 13 comments

(Part of an ongoing series on protecting your most valuable asset in your online marketing arsenal)
In the military, they call it “hardening targets” when they take steps to make it harder for the enemy to attack an asset. Here in the real world, it’s hard to think like that. But not thinking like this could cost you time, money, reputation and frustration.
I know from first hand experience.
When I started this series, it was in response to the attack my personal hosting account suffered. And because it was my hosting account, and not a single blog, but rather every single one of my sites was hit.
Take my advice and harden your assets now.
about 9 months ago - 37 comments
I have been promising a list of my personal *must have* plugins that I install on any new blog. Today, that promise is kept.
These are the plugins I install on every blog I create, regardless of niche or specialty. There are a few that I add to certain types of blogs that will won’t be discussed, but you can get more information on these in my book, the Ultimate Guide To Wordpress Plugins.
They are listed alphabetically, not in the order of installation.
Each of these plugins play nice with all the plugins listed here. No animals were harmed during the making of this list.
about 10 months ago - 7 comments
Yep, you heard me right. Spammers, hackers, trogans and viruses… it’s a jungle out there. And your blog is a sitting duck.
I have a series of suggestions I will be making over the upcoming days to help you defend this valuable asset in your online marketing arsenal, so stayed tuned. And if you haven’t grabbed the RSS feed yet, this might be a good time…
about 12 months ago - 15 comments
Over time, your blog evolves (hopefully). This means category names change, posts are updated, files move or subdirectories are deleted. What happens when someone clicks a link to a post or file that is no longer there?
They get a 404 Error.
Even with a Custom 404 Error Page, you didn’t deliver the content they thought they were getting. So they might leave.
about 1 year ago - 8 comments
I know you thought you’d never hear me say this, but a plugin isn’t always the best way to handle a small change in your Wordpress Theme. Especially since each plugin adds it’s own load time to the overall page load time. Fast = visitors stay longer.
Come on, we are a generation of short-attention spanned humans, struggling to assimilate the thousands of bits of information that flow like a river into our awareness. The longer a page takes to load, the less inclined we are to look at other content on a site. One slow page, especially the main page, and most folks will pack up their little red wagon and move on.
about 1 year ago - 6 comments
Most bloggers blog away, and slowly — over time — build up their readership. They are rocking along on a hosting company pretty much like everyone else’s and not giving much thought to bandwidth or page views.
Oh sure, we all want more, I mean who doesn’t want more page views? But what happens to your site if suddenly, with no warning — 30 thousand people show up? It can happen if you land on the front page of Digg. That’s right… just one great blog post that goes viral, and they could literally be beating down your virtual door.
about 1 year ago - 5 comments

Anyone who tells you just *put a product out there*, hasn’t actually tried that. Trust me.
There is a bit of work involved, but I have to say, it was worth it. When I sat back (at 5:30am this morning) and reviewed everything one last time, I can’t tell you the sense of accomplishment, almost awe, at all that I beheld.
Okay, remember it’s early so I am allowed to *wax poetic* a little, right?
Many of the guru’s will tell you to outsource, and while I agree to a certain extent, you should have some idea how…
about 1 year ago
Thanks for this great plugin that makes working with Wordpress much easier.
Tony