Redirection and 301 : Online Marketing Tip

Over time, your blog evolves (hopefully). This means category names change, posts are updated, files move or subdirectories are deleted. What happens when someone clicks a link to a post or file that is no longer there?

They get a 404 Error.

Even with a Custom 404 Error Page, you didn’t deliver the content they thought they were getting. So they might leave.

And if you published that link in a number of places (as you should be doing), you now have *deadlinks* that aren’t getting your visitors to the content you promised them.

You can stop the leaks, plug the holes and deliver the content you promised, no matter where it moved to, even a new domain.

Watch the video and then go grab the Redirection Plugin and start plugging up the holes that evolution leaves behind.

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About The Author

Cenay Nailor offers Online Marketing and Personal Branding Tips and Insights

Cenay Nailor is an Online Marketing and Blogging coach with mad technical skills she loves sharing with Videos. Visit her video tutorial blog and get some technical help. You should also snag the weekly injection of Tech-Based Marketing Newsletter, and have it sent right to your inbox. (Upper right corner)


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